Promo Ford Australia to market a premium sedan model Mondeo rated by many as a form of attack against Toyota, especially for the Camry.
But Ford Australia boss Bob Graziano denies it, because what related Ford Mondeo was merely to introduce a number of new technologies that happen to not owned Camry.
In promotion Mondeo, Kuga and Ranger are sent to a number of media, Ford clearly seen attacking Toyota and a number of its products. In the release, the Ford Mondeo has 10 technology claims not owned by Toyota, and Ford diesel engines are also considered more efficient than the Camry Hybrid.
When asked whether Ford's marketing materials is to attack Toyota, particularly in an effort to displace the position of Toyota in terms of sales, Graziano once again rejected it as an attempt to attack Toyota. "For us this is a great opportunity to talk about new products, new technologies on which we offer, and many of the technologies that are becoming the leading technology today," he explained, as reported by the drive.
Graziano asserts, Ford Australia just want to focus on loyalty and customer satisfaction by offering great products such as current, and let the consumer decide. There has been no response from Toyota regarding Ford's promotion campaign was conducted.
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