Toyota optimistic that their sales division in North America, Scion could be a premium car brand at a low price. Toyota's North American CEO, Jim Lentz, as reported Carbuzz intend to strengthen Toyota's trademark third. One of them by presenting a luxury car that Toyota Yaris and Prius C.
Earlier, sports car Scion coupe model, the Scion FR-S, lack of consumer interest. However, Lentz believes the Scion brand is still going to rise up and be able to compete with several other manufacturers. "I personally believe it still leads to go. The presence of the premium C-platform cars luxury is the best place for Scion," said Lentz.
Lentz sure, Scion may be a luxury car brand price cheap. Scion car believed to be a competitor Mercedes CLA, and the Audi A3. Earlier, Toyota's luxury brand, Lexus states would not launch a cheap car price under $ 30.000, or about 400 million.
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