Rolls-Royce Motor Cars noted that an increase in vehicle sales Bespoke than in 2012. Globally, Bespoke vehicle sales increased in 2013 in line with the Phantom and Ghost customers who crave greater Bespoke content on their cars. In the first appearance, 90 percent of the Wraith bought with some Bespoke options specified by the owner.
Owner Rolls-Royce cars from the Middle East want the personal character, as seen from the 99 percent of Ghost and Phantom models purchased with a variety of Bespoke content levels. The level of personalization at Phantom models was recorded as the highest in the whole world than other models of Rolls-Royce, with 98 percent of North American customers and 95 percent of owners in Europe to modify their Phantom. In addition, 86 percent of Asian buyers personalize their Phantom.
Ghost, with a more relaxed character, having Bespoke content levels were slightly lower in countries outside the Middle East, carrying 96 percent of European buyers, 79 percent of North American customers and 54 percent owner in Asia, making them more personalized cars.
The models successfully exceeded the target in 2013 with overall revenues increased by 30 percent compared to the year 2012. In addition, dealers in Indonesia, which is currently included in the top 10 selling Bespoke Rolls-Royce in the world looking for a significant increase Bespoke content occurred with increasing trend of personalization in the car.
"The increase in the Bespoke sales in 2013 proved that the Rolls-Royce Bespoke house in the world is a luxury," says Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. "The success at Goodwood continuously to attract buyers or luxury car enthusiasts from all over the world, as well as solidify our decision in developing Bespoke service during the last three years. It also means that we have been able to create 100 jobs for the talented craftsmen at Home Rolls-Royce of this. "
2013 to witness the number of vehicles Bespoke Collection which launched worldwide, the most memorable of which The Celestial Phantom, The Centenary Trial Alpine Ghost and of course Home of Rolls-Royce Collection.
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