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Tata Car Unit 18 Present at the Delhi Auto Expo 2014

Sunday, February 9, 20140 comments


Venturing largest automotive event in India, Delhi Auto Expo 2014, one of the producers who hosted, Tata Motors brings many new variants of them for the visitors. Of the 18 units that they present, including split into passenger car and commercial car. This is a real step of their development strategy. In addition, their presence at the event is to introduce the three pillars of their new, designext, DriveNext, and ConnectNext.

In addition to presenting their latest line-up, this event is also the debut of the premium hatchback Bolt and their newest compact sedan, Zest. Meanwhile, for the commercial vehicle segment, they also feature three new variants of them, Prima CX 1618T, Ultra 614, and LPS 4923 LA. Not only display the production version of the variant, the Indian manufacturers were also showing their concept car, the Concept Design Nexon is the incarnation SUV with a more sporty feel. Besides Design Concept Nexon, principals also bring ConnectNext Concept car, which reflects a connectivity technology in the future.

Further, Tata Motors is also bringing low emission variants and environmentally friendly, the Magic Iris Electric. This is a zero-emission electric powered vehicles that have been equipped with rooftop solar panels tech. Other variants of Tata Motors enliven booth is Starbus FE Parallel Hybrid Urban Bus, is also an environmentally friendly commercial vehicles.

Ravi Pisharody, Executive Director Commercial Vehicles Tata Motors said, "We have brought Horizonext strategy a step further, strengthening the primary focus of our product development to introduce commercial vehicles with a design aesthetic that is acceptable globally, increase comfort and productivity, improve performance, and that also important that our long-term commitment toward alternative fuels that are environmentally friendly. And we are very proud to show these elements - designext, PerformanceNext, and FuelNext at Auto Expo 2014. These products offer excellent business advantage that is, low cost of ownership, driver comfort, high performance and best-in-class technology ".
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