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BMW Motorrad Sales Exceed KTM

Thursday, January 30, 20140 comments


2013 may be a separate record for the Austrian manufacturer KTM. Because in 2013 yesterday, KTM sales reportedly able to surpass BMW Motorrad with a sales value of 123 859 units, is far adrift from the Bavarian manufacturer recorded sales of 115 215 units. This resulted in a percentage of sales increased to 15.6 percent, and the results are apparently larger than the previous year, 2012.

Quoted from autoevolution, KTM CEO Stefan Piere, said that the Austrian manufacturer prefers business model is totally different from the other. "We do not offer any customer to be able to resist buying the KTM", he said. For the premium segment, the BMW Motorrad peaked their position firmly in the United States. 

In the hook consumers, KTM now has dedicated much effort to bring high-tech safety features such as MSC and advance system Bosch ABS, the spearhead in expanding the reach of their bikes.
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